Guides
Running a loyalty program well
Written for café owners, with the arithmetic included. No growth-hacking, no invented benchmarks.
- 8 min read
How to start a café loyalty program
A practical guide to launching a loyalty program in a café: choosing the reward, setting the target, launching it at the counter, and knowing whether it worked.
- 5 min read
How many stamps should a loyalty card have?
The right number depends on how often your customers visit, not on what the café down the road does. Here is how to work it out.
- 7 min read
Coffee shop loyalty program ideas that actually work
Beyond the tenth coffee free: practical loyalty ideas for coffee shops, and the ones that reliably disappoint.
- 6 min read
Digital vs paper loyalty cards for cafés
An even-handed look at punch cards versus digital stamp cards, including when paper is still the better choice.
- 7 min read
How to increase repeat customers in a café
Retention beats acquisition in a café, and most of it is operational rather than promotional. What actually moves repeat visits.
Put your loyalty card in your customers’ pockets
Publish a branded card in about five minutes. 14-day free trial, no card required.