For juice bars
Loyalty program for juice and smoothie bars
Juice and smoothie customers are buying a habit, usually attached to a gym session or a commute. That makes them unusually loyal when the habit holds, and unusually easy to lose when it breaks.
Catch the break early
The at-risk segment flags customers who have stopped coming while they are still winnable.
Reward frequency
Visit-based cards suit a trade where basket size varies wildly.
Nothing to carry
Gym bag, no wallet, phone in an armband. The card is on the phone.
Seasonal reality
January and summer are different businesses. Per-period analytics show it plainly.
Loyalty for a seasonal trade
Juice bars have sharper seasonality than most cafés, and a January intake that half evaporates by March. The useful measure is not total members but whether last January’s members are still visiting this January. That is a question a paper card cannot answer and a customer list can.
What to do with an at-risk list
A customer who visited weekly and has not appeared for a month has broken a habit, not made a decision. The window where a nudge works is roughly thirty to sixty days. After that you are asking someone to start something new rather than resume something familiar.
Common questions
- Can I see which customers have stopped visiting?
- Yes. Customers are segmented by visit recency — active, at risk and lost — using their actual visit history.
- Does it work for a stall or a kiosk?
- Yes. There is no hardware and no fixed installation; the scanner runs on a phone.
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