Food
Muffin
A muffin is an individual quick bread baked in a cup mould, sweet and cake-like in the café style.

What it means for a café
Keeps far better than a croissant, which is why it dominates counters at chains where stock must survive a delivery schedule rather than a morning bake. That durability is exactly what makes it a low-risk loyalty reward.
This page describes muffin in general. It is not a description of any particular chain’s recipe, and the photograph is not of any named company’s product.
- Leavening
- Chemical, not yeast
- Shelf life
- Longer than laminated pastry
- Common flavours
- Blueberry, chocolate, banana
More food
Croissant
A croissant is a laminated pastry of butter and dough folded repeatedly to produce flaky layers.
Cinnamon roll
A cinnamon roll is a spiral of sweet dough filled with cinnamon and sugar, often glazed or iced.
Scone
A scone is a small baked good of flour, fat and liquid, leavened chemically and served plain, fruited or savoury.
Bagel
A bagel is a dense ring of yeasted dough boiled before baking, giving a chewy interior and glossy crust.
Doughnut
A doughnut is a sweet fried dough, ring-shaped or filled, usually glazed or sugared.
Brownie
A brownie is a dense chocolate traybake, cut into squares, ranging from fudgy to cakey.
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